Understanding consumer behaviour, from the inside out


Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice.

13 gedachten over “Understanding consumer behaviour, from the inside out”

  1. Can I just say it was so awesome to come across a video with a female professional who was pregnant still be welcomed as a guest and a leader in her field. So incredible to see ❤️

  2. Neurobiology isn't simply some science course at your local university taught by professors with research experience. It's also a field that marketers enable in order to optimize their understanding of human behavior in a consumer perspective.

  3. Very interesting interview, watched in one breath. She told me a lot of interesting things.

  4. the more america is vxxd the more consumers we'll get 🙂

  5. Frozen boiled cooked baked of anything is deathly for body. Its called Slow death.

    Eat everything fresh and in its original form as mature has given it. You will feel amazing

  6. You COULD have done it a bit more boring. Glad you didn't, tho'

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