BWB2022 Day 3 First Mover Stage 앤디 리안Anndy Lian

BWB 2022, hosted by Busan Metropolitan City was held at BEXCO for 3 days from Oct. 27th (Thu.) to the 29th (Sat).

With the theme of “Blockchain, City and Life”, as an extension of last year’s NFT Busan 2021, BWB 2022 featured conferences for the advancement of the blockchain industry and provide a space to obtain insight as well as to share information.

Anndy Lian, Book Author of NFT: From Zero to Hero presented his views on Trends Shaping the Future of NFT.

In his speech, he reminded all to go back to basics.

1. The 5 P’s of Marketing – Product, Price, Promotion, Place and People – are key marketing elements used to position a business strategically. Most of us, whilst still understanding what makes an NFT valuable, have forgotten that these are also the key elements for an NFT project to succeed. The industry is filled with people who are focusing on short-term hypes and price pumps. This is more obvious when the market is bullish; all kinds of projects get a price push upwards no matter what you launch and draw.

He went on by saying that the regulation of NFT is a must and we need to understand its importance.

2. As we can see, the market for NFTs is still growing, and it will take some time until an appropriate regulatory framework for NFTs is put in place. Having said that, governments all over the world have already begun the process of developing NFT norms and standards, proving that they are seriously interested in these digital assets.

Additionally, you should be aware that the phenomenal success of NFTs will undoubtedly result in fraudulent activities. For this reason, it is becoming more and more crucial to conduct your research before purchasing or investing in NFT collections or projects.

3. Lastly, he also hoped that the general public and enthusiasts of NFT should understand what the market is like. Do not just be fooled by fake statistics. He cited NFT wash trading as an example.

Wash trading makes it difficult for non-fungible token enthusiasts to gauge genuine market interest in NFT collections. It also inflates and skews the amount of trading in marketplaces, misleading analysts about what’s going on on trading platforms.

Anndy Lian is an all-rounded business strategist in Asia. He has provided advisory across a variety of industries for local, international, public listed companies and governments. He is an early blockchain adopter and experienced serial entrepreneur, book author, investor, board member and keynote speaker.


00:00 Anndy Lian introduces himself to the audience at Busan Blockchain Week 2022
02:23 Anndy Lian talks about his new book “NFT: From Zero to Hero”
06:03 NFT Trends in 2023
06:43 NFT gaming and its ecosystem
08:59 NFT ticketing is a good use case
10:59 NFT fragments concept
12:18 Digital twins is widely accepted with the big brands
13:57 AI NFTs or generative NFTs open new markets.
15:30 NFT streaming and music
17:04 NFT healthcare is a must
18:54 NFT 2.0 infrastructure needed to bring NFT to the next level
24:57 Closing remarks by Anndy Lian



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